Samsung S90D 2024 83” OLED 4K HDR Smart TV

OLED77C36LC.AEK

OLED83M39LA.AEK

XR85X90LPU

XR65A95LU

QE65QN900DTXXU

Advanced OLED processor for optimised pictures and sound
LG OLED C3 features the new α9 AI Processor Gen6: the brain of the TV. This advanced processor is made for OLED, intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

Enhanced brightness
Thanks to an advanced Light Boosting Algorithm – Brightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room.

LG SELF-LIT OLED evo technology
LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume and the sharpest pixel-perfect details, creating the ultimate viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions.

Cutting-edge design
Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C3 TV merges seamlessly and elegantly into any space in your home.

Smart Platform
LG OLED C3 features webOS, LG's smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and more - while making browsing and searching for what to watch completely hassle-free, including via hands-free voice control. New Quick Cards make it easy to find what you want based on interest – be it Gaming, Sports, Music or even Home Office. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG C3 to control your smart home with built-in Alexa.

Exceptional Cinema experience
LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels plus Filmmaker Mode, deliver movies as the director intended. Dolby Vision and Dolby Atmos provide awe-inspiring drama to every genre - with incredible colour and contrast plus 3D surround sound - delivering the ultimate in full audio-visual immersion.

Powerful Gaming experience
LG OLED C3 is the ideal partner for next generation consoles, powering your competitive edge with an incredible 0.1ms response time plus low input lag and accelerated processor speeds. The C3 is loaded with all the pro-tools you need to dominate, such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform.

Incredible sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

LG Soundbar synergy
Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.
*Compatible LG soundbars (2022 models will receive features via sw update early 2023);
WOW Orchestra: S95QR,S80QR,S80QY,S75Q,USC9S,USE6S / WOW Interface: S95QR,S80QR,S80QY,S75Q,S65Q,S60Q,S40Q,USC9S,USE6S

Sustainability
LG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.

LG OLED evo. The trailblazer of a definitive decade.
What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts like wireless connectivity that frees your space. Advanced technology that's constantly evolving and refining how you experience TV. A brighter, bolder picture, so realistic, you feel like part of the scene. And confidence that allows us to offer a 5-year warranty.

Feel the freedom of the first and only 4K 120Hz wireless video & audio transfer
Years of commitment to innovation can't be imitated overnight. Experience new heights of entertainment from world-leading LG OLED. The world's first and only OLED TV with 4K 120Hz wireless video and audio transfer creates boundless new ways to enjoy your space.

Zero Connect
Embrace wireless interior design freedom
LG OLED technology, refined over 10 years, meets a wireless design that let you design your space how you like.

Cut the cables. Cut the interruptions.
Relax as you unwind in a clutter-free space with only the power cable attached to the TV¹ rather than additional wires and devices.

Feel wireless freedom
Freely change the placement of LG OLED M Series whenever you switch up your interiors by simply moving the Zero Connect Box.

Sit back, relax, and connect
With the Zero Connect Box, there's no hassle reaching back ports or moving the TV to connect peripherals.

α9 AI Processor 4K Gen6
A Decade of Evolution at Its Core
Enter the world of α-realism, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.

AI Sound Pro
Step Into a Realm of Cinematic Sound
Following 10 years of innovation, AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.

Brightness Booster Max
Behold Even Brighter OLED
LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.

Self-lit OLED 4K
No Backlight Necessary
Pixels reachest their most brilliant potential when they shine without the dull glow of a backlight. Experience the deep dark blacks of Infinite Contrast, colors true to nature with rich tones and hues, and a design slimmer than what's possible on traditional LCD TVs.

Hear Sounds and Sights Come Together as One
Simple soundbar connectivity
Use your LG OLED TV with a wireless LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

More sound settings
Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

The big screen experience
Any size you like
From 77" to 97", LG OLED M Series has a crowd-pleasing size range ideal for exciting sports showdowns and blockbuster movie marathons.

webOS 23 new Home
Tailored to Your Liking
From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Sights and sounds come to life
Spellbinding cinema
Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

The true picture
Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

Endless libraries of entertainment
Tune into all the streaming services you love straight from your TV, including Netflix, Paramount+, Disney+, Prime Video, Apple TV+, and LG Channels.

Ultimate Gaming
Embark on Epic Gaming Adventures
Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

Game dashboard & optimizer
Game settings at a glance
Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Cloud Gaming
A World of Games to Play
Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.

The Sports Sensation
The Only Match for Games That Take Your Breath Away
Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.

"Great for sports, with bright, vivid scenes. This is the Sony BRAVIA X90L Full Array LED TV.

Sports fans, rejoice! Our Cognitive Processor XR understands how humans see and hear in real-life. For example, it recognises that you will be focusing on the player with the ball, and that the sound of the crowd should roar from all directions. Scenes are then recreated in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.

Full Array LED breathes brightness and contrast into every competition. No more details overwhelmed by shadow or lost in blown-out highlights - just breath-taking contrast, colour, and depth - even when watching in daylight!

High-speed sports are smooth, clear, and blur-free on the X90L too, thanks to our trusted XR Motion Clarity technology.

Our Acoustic Multi Audio technology recreates immersive sound that appears to come from its original sound source, so you'll hear as a car races across the horizon or the sound of a cheering crowd from the sides, and feel closer to the atmosphere inside the stadium.

You can even take your home entertainment set-up to the next level with the Acoustic Center Sync feature, which synchronises your TV's audio system with the centre channel of a compatible Sony soundbar.

The smooth, aluminium Seamless Edge Bezel will harmonise with any interior while the 3-way aluminium wedge TV stand will offer ultimate convenience.

Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA XR owners, you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the X90L, you can choose 10 movies to redeem in up to 4K HDR quality, and enjoy 24 months of unlimited streaming.

A great TV for gamers, the X90L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high-contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, Black Equaliser, Crosshair (available in six different styles), and Custom Screen, which allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Set aside your remote and control the X90L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations... You can even use it to control your other smart home devices, and more.

You can even save up to 32% more energy with our TV! Our new Eco Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

BRAVIA CAM is compatible, allowing you to take your video chats to the big screen, and more.

Crunchyroll - the largest anime streaming service in the world – is included on the X90L too. With a vast library of anime, manga, and other original content, you can watch titles like ""Lupin the Third,"" ""Attack on Titan,"" and ""The God of High School"" on-demand on your Sony TV. The movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages."

Infinite colours.
Definitive contrast.

Our flagship QD-OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-QD-OLED. Cinematic sound comes directly from the screen.

World wide colours
Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™

Contrast. Unsurpassed.
Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximised.

Screen speaker,
sounds cinematic
As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Exactly like in the cinema.

Best seat. Anywhere. Anytime.
Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly

Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

See what makes this TV special

Incomparable colours. Phenomenally vibrant.
See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.

Extending colour volume for our widest ever palette
Millions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.
More vivid colours and realistic textures at all brightness levels than conventional TV

Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever QD-OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colours.
Any angle.
Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.

Less glare. Less reflection. That's immersion.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.

Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimised
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Optimising pictures for all your favourites
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Sound from the screen, truly immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.

Where there's action, there's sound
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice.
Precise dialogue.
Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Control your Sony Audio effortlessly
With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you

Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.

Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.

Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Sleek and simple.
Backlit remote.
Designed compact in aluminium, our premium remote is easy to use with simplified buttons and a backlight so you can see everything, even in the dark.

Never lose remotes
Simply press the button on the side of your TV. The remote will ring and flash so you can quickly locate it.

Easy to wipe,
always stays clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote
As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

Camera covered,
privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.

Designed with Eco-friendly features1
BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Optimising brightness and power consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Auto Power Saving
With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 48% less plastic volume

Less packaging. Less CO2.
Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%

One Slate. Truly minimalist. Totally immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. The rear of the aluminium stand vanishes from view when seen from an angle.

Seamless Edge.
Almost no bezel.
Designed virtually frameless, this TV focuses your eyes on what's important - the picture.

Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Clutter-free from every angle
The rear cover and cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.

NQ8 AI Gen3 Processor
Our most intelligent AI processor yet
Experience brilliance with your NQ8 AI Gen3 Processor – the brain of your TV. Boasting 512 neural networks, it adjusts scene-by-scene, enhancing brightness, contrast, motion, sound and resolution to elevate your content to stunning 8K quality. Its our most advanced TV experience yet.

8K AI Upscaling Pro
Watch all your content in breathtaking 8K, no matter the source
Our most powerful processor yet upscales the resolution of everything you watch to breath-taking 8K quality – even if it wasn't filmed that way. Using 512 neural networks, this TV meticulously enhances details, textures, and edges, elevating your viewing to a higher resolution. Perfecting every pixel, so that the best 4K TV is an 8K TV.

Infinity Air Design
Edge-to-edge cinematic viewing, beyond boundaries
Push your viewing experience to the limit. A screen that seems to be floating in the air, with black edges that are shrunk to almost nothing - this TV is designed for a fully immersive and cinematic viewing experience. Welcome to a new era of TV – beyond all boundaries.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Quantum Matrix Technology Pro
Super-focused Mini LEDs create our most detailed picture
This TV has our highest density of Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are controlled with intense precision to create inky blacks, our highest brightness levels, exceptional contrast - and our most detailed picture yet.

True 8K Resolution
Watch in four times more detail than 4K
Imagine picking out faces in a crowded stadium, or the blades of grass in a nature documentary. True 8K resolution has 33 million pixels - 4x as many pixels as 4K. It creates a new level of sharpness and detail, so you can see enhanced colours, textures and skin tones in everything you watch.

AI Motion Enhancer Pro
Our smoothest motion
Whether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion. It takes live sports to another level.

Neo Quantum HDR 8K PRO^[1]
Our brightest TV^[2] creates lifelike picture detail
Introducing our brightest TV^[2]. Watch everything in incredible depth and super fine detail, with more vibrant colours and stunning contrast. Whether it's uncovering the detail in a dark nature scene or a sun-scorched mountain range, every detail is captured and brought to life - just as the director intended.

Ultra Viewing Angle with Anti-Reflection Screen
Minimise distracting glare
No need to close the curtains for the mid-day match. Samsung's technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.

Real Depth Enhancer Pro
Adjusts the depth - just as you would see in real life
Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Auto HDR Remastering
Transform SDR content into HDR-like picture quality
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.

Expert Calibration
Brilliant colour, fine-tuned by the experts
Enjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals.

Dolby Atmos®
Cinematic sound reimagined with Dolby Atmos and your TV's 12 speakers
Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs 12 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Object Tracking Sound Pro
12 dedicated speakers follow the action on-screen
The ultimate TV sound experience that puts you in the heart of the action. The audio accurately follows the action on screen thanks to 12 built-in speakers. Hear the roar of a jet plane flying above you, the crowd cheer all around you or the dialogue come from where the character is standing.

AI Sound
Sound optimised for your room and content
Using AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

One Connect Box
Just one cable for all of your connections
With only one cable connecting to your TV, all of your devices plug into the detachable One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away - or even hidden away in a cupboard.

Gaming Hub
Where gaming comes together. No console required^[3]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place^[3] With no downloads, storage limits or console required, just turn on your TV and play.

Motion Xcelerator 240Hz
Experience ultra-smooth TV gaming with up to 4K 240Hz motion^[4]
Designed for PC Gaming and next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

FreeSync Premium Pro
HDR Gaming without screen tearing and stuttering
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals^[5]. Watch your games come to life in spectacular colour and vivid detail.

AI Auto Game mode
Game settings automatically adjusted by AI
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Game Bar
Optimise your gaming experience
The advanced Game Bar^[6] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button^[7]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View
Turn one screen into four
Multi-tasking has never been so easy. Multi View lets you split the TV screen and watch up to four things, all at once. Handy if you want to keep an eye on the football score whilst watching what's live on TV – and keeping up with social media on your smartphone^[8].

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring^[9]. It even protects all the Home IoT devices connected to your TV^[10]. It's your privacy, secured.

SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries^[11].

AI Energy Mode
Monitor and reduce your energy consumption^[12].
Save energy^[12] with AI Energy Mode and SmartThings^[13]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room^[14] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Relumino mode
Entertainment made accessible
Relumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.

LG OLED evo C3 77" 4K Smart TV, 2023

83", 3840 x 2160 4K Ultra HD, OLED, DVB-T/T2/C/S/S2, Dolby Vision/HDR10/HLG, 4.2 channel/60 W audio, Wi-Fi 6, Bluetooth 5.0, VESA, G/G, webOS 23

Sony BRAVIA XR | XR-85X90L | Full Array LED | 4K HDR | Google TV | ECO PACK | BRAVIA CORE | Perfect for PlayStation5 | Aluminium Seamless Edge Design

65", 164 cm, QD-OLED, 4K Ultra HD, High Dynamic Range (HDR), Smart TV (Google TV)

65” Neo QLED 8K QN900D Smart AI TV (2024)

LG

LG

Sony

Sony

Samsung