Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz K77XR80

SKU
K77XR80PU
Login for pricing
In Stock: 4 available
Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz K77XR80
  • Auto HDR Tone Mapping
  • Auto Genre Picture Mode
  • Stream PlayStation games to your BRAVIA
  • Dolby Vision for gaming. Supported
  • Various features in HDMI 2.1
More Information
SKU K77XR80PU
EAN 4548736159747
Manufacturer Sony
Availability In Stock
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Additional Image URLs https://objects.icecat.biz/objects/mmo_120771088_1716987309_958_15269.png;https://objects.icecat.biz/objects/mmo_120771088_1716987372_7473_8126.png
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Slim One Slate. Beautiful from everywhere.

Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.

Seamlessly blends into your wall

Becomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.

Vibration finish. Harmonises with your home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.

Multi-purpose stand fits your style

Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Clutter-free from every angle

No unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.

Bring cinematic pictures home

Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.

Crystal clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

All-round cinematic, go beyond conventional virtual surround sound

It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Control your BRAVIA Theatre effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Sony | BRAVIA Connect app

Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.

HDMI connection. Easier for everyone.

Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Everything you stream. All on one screen.

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

SONY PICTURES CORE brings the cinematic experience home

This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.

Watch Netflix in studio quality, automatically optimised

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony and Prime Video bring studio pictures home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

Immersive movie experience

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievablly atmospheric and immersive viewing experience.

Stay tuned. Stay calm.

See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google" to get started.

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content.

Chromecast built-in

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Apple Fitness+. Now on BRAVIA.

Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

More intuitive. Modern interface.

Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

Best seat. Anywhere. Anytime.

Wherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam™ adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.

Auto Power Saving

Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Video chat on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.

Camera covered, privacy protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.

Eco Remote. Easy to find, clean and use anytime.

Truly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Check your eco settings. See your power usage.

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Made with recycled plastic

Designed to be sustainable. Our compact premium Eco Remote uses approximately 80 recycled plastic.

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™ recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.

Less packaging. Less CO2.

Our packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.

Perfect for PlayStation? 5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Stream PlayStation games to your BRAVIA

Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Dolby Vision for gaming. Supported.

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.
Display
Display technologyOLED
Screen shapeFlat
HD type4K Ultra HD
Supported graphics resolutions3840 x 2160, 4096 x 2160
Supported video modes480p, 576p, 720p, 1080i, 1080p, 2160p
Display diagonal (metric)195 cm
Display resolution3840 x 2160 pixels
Display diagonal195.6 cm (77")
Native refresh rate120 Hz
TV tuner
Tuner typeAnalog & digital
Digital signal format systemDVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2
Smart TV
Operating system installedAndroid TV
Video appsNetflix
Smart TVYes
Smart modesCinema, Dolby Vision Bright, Dolby Vision Dark, Dolby Vision Vivid, FPS, Photo, RTS, Standard, Vivid
Apple AirPlay 2 supportYes
Audio
Audio decodersDTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS:X, Dolby Atmos, Dolby Audio
RMS rated power56 W
Built-in subwooferYes
Enhanced Audio Return Channel (eARC)Yes
Network
Web browserYes
Bluetooth version5.3
Bluetooth profilesA2DP, AVRCP, HOGP, SPP
Wi-Fi standards802.11a, 802.11b, 802.11g, Wi-Fi 4 (802.11n), Wi-Fi 5 (802.11ac), Wi-Fi 6 (802.11ax)
BluetoothYes
Wi-FiYes
Ethernet LANYes
Bluetooth Low Energy (BLE)Yes
Design
VESA mountingYes
Panel mounting interface300 x 300 mm
Product colourBlack
Stand typeLegs stand
Stand colourSilver
Introduction year2024
Performance
High Dynamic Range (HDR) supportedYes
USB recordingYes
Picture processing technologySony XR Contrast Booster
Voice controlYes
Teletext functionYes
High Dynamic Range (HDR) technologyDolby Vision, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
Game featuresAuto Low Latency Mode (ALLM), Variable Refresh Rate (VRR)
Calman ReadyYes
Remote accessYes
Video appsNetflix
Smart TVYes
Ports & interfaces
Audio (L/R) out1
RS-232C ports0
Audio Return Channel (ARC)Yes
HDMI version2.1
HDCPYes
Component video (YPbPr/YCbCr) in0
RF ports quantity1
Ethernet LAN (RJ-45) ports1
Common interface Plus (CI+)Yes
HDMI ports quantity4
Enhanced Audio Return Channel (eARC)Yes
HDCP version2.3
Management features
Voice controlYes
Electronic Programme Guide (EPG)Yes
Number of OSD languages72
Smart modesCinema, Dolby Vision Bright, Dolby Vision Dark, Dolby Vision Vivid, FPS, Photo, RTS, Standard, Vivid
Sleep timerYes
On/Off timerYes
Works with the Google AssistantYes
Teletext
Teletext functionYes
Ergonomics
VESA mountingYes
Panel mounting interface300 x 300 mm
Power
AC input frequency50 Hz
Energy saving modeYes
AC input voltage220 - 240 V
Power consumption (standby)0.5 W
Power consumption (typical)619 W
Energy efficiency scaleA to G
Energy efficiency class (SDR)E
Energy efficiency class (HDR)G
Energy consumption (SDR) per 1000 hours107 kWh
Energy consumption (HDR) per 1000 hours142 kWh
Technical details
Weight (with stand)34 kg
Weight (without stand)32.3 kg
Country of originSlovakia
Bluetooth version5.3
Bluetooth profilesA2DP, AVRCP, HOGP, SPP
AC input voltage220 - 240 V
Voice controlYes
Smart TVYes
Product colourBlack
Stand width125.8 cm
Brand-specific features
Sony technologies (AV/TV)XR Clear Image, XR Contrast Booster, XR Triluminos Pro
Supplier features
Country of originSlovakia
Weight & dimensions
Width (without stand)1713 mm
Height (without stand)984 mm
Depth (without stand)380 mm
Weight (without stand)32.3 kg
Width (with stand)1713 mm
Height (with stand)1012 mm
Depth (with stand)405 mm
Package weight44 kg
Stand width125.8 cm
Weight (with stand)34 kg
Packaging data
Remote control includedYes
Package weight44 kg
Packaging content
Remote control includedYes
Other features
Weight (without stand)32.3 kg
Country of originSlovakia
Bluetooth version5.3
Bluetooth profilesA2DP, AVRCP, HOGP, SPP
AC input voltage220 - 240 V
Stand width125.8 cm
Bluetooth Low Energy (BLE)Yes
Energy efficiency scaleA to G
Enhanced Audio Return Channel (eARC)Yes

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K77XR80PU
QE85QN95CATXXU
OLED77C36LC.AEK
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Description
Slim One Slate. Beautiful from everywhere.

Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.

Seamlessly blends into your wall

Becomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.

Vibration finish. Harmonises with your home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.

Multi-purpose stand fits your style

Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Clutter-free from every angle

No unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.

Bring cinematic pictures home

Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.

Crystal clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

All-round cinematic, go beyond conventional virtual surround sound

It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Control your BRAVIA Theatre effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Sony | BRAVIA Connect app

Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.

HDMI connection. Easier for everyone.

Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Everything you stream. All on one screen.

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

SONY PICTURES CORE brings the cinematic experience home

This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.

Watch Netflix in studio quality, automatically optimised

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony and Prime Video bring studio pictures home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

Immersive movie experience

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievablly atmospheric and immersive viewing experience.

Stay tuned. Stay calm.

See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google" to get started.

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content.

Chromecast built-in

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Apple Fitness+. Now on BRAVIA.

Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

More intuitive. Modern interface.

Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

Best seat. Anywhere. Anytime.

Wherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam™ adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.

Auto Power Saving

Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Video chat on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.

Camera covered, privacy protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.

Eco Remote. Easy to find, clean and use anytime.

Truly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Check your eco settings. See your power usage.

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Made with recycled plastic

Designed to be sustainable. Our compact premium Eco Remote uses approximately 80 recycled plastic.

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™ recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.

Less packaging. Less CO2.

Our packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.

Perfect for PlayStation? 5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Stream PlayStation games to your BRAVIA

Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Dolby Vision for gaming. Supported.

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.
Quantum Matrix Technology
Mini LEDs create an incredibly sharp picture
Samsungs Neo QLED range uses Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted brightness levels, and intense detail and contrast in every aspect of the picture.

Infinity One Design
Stunningly thin, considered from every angle
The gorgeous Infinity One Design will take your viewing experience to the next level with a stunning ultra-slim profile.

Dolby Atmos®
Cinematic sound reimagined with Dolby Atmos
Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Neural Quantum Processor 4K
Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

Tech Radar – 5 stars
(QE65QN95CATXXU)

What Hi-Fi- 5 Stars
(QE65QN95CATXXU)

Quantum Matrix Technology
Mini LEDs create an incredibly sharp picture

Infinity One Design
Stunningly thin, considered from every angle

Anti-Reflection Screen
Minimise distracting glare

Dolby Atmos®
Cinematic Sound reimagined with Dolby Atmos

Ultra Viewing Angle with Anti-Reflection Screen
Minimise distracting glare
No need to worry about having to close the curtains for a mid-day movie marathon. Samsung's critically acclaimed Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen.

Powered by Quantum Dot
Naturally bright and colourful picture
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Neo Quantum HDR+
Spectacular detail and exceptional contrast
From gloomy shadows to sun-scorched scenes – see the previously hidden detail in every scene, exactly as youre meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast.

EyeComfort Mode
Easy on the eyes
The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Object Tracking Sound Plus
8 dedicated speakers follow the action on-screen
An immersive TV surround sound experience that puts you in the heart of the action. This TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear a car zoom along your screen or the crowd cheer all around you.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

SolarCell Remote
One remote to control all your devices
Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Gaming Hub
Where gaming comes together. No console required.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[1] With no downloads, storage limits or console required, just turn on your TV and play[2]

Motion Xcelerator Turbo Pro
4K 144Hz TV motion for gaming-monitor performance
Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1[3] work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.

Smart TV powered by Tizen
An abundance of apps and services to enjoy
With the best-selling Samsung Smart TV[5] you can dive into a huge collection of films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps[4] – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

SmartThings
Control your smart home from your TV
Control the devices in your connected smart home through your TV[6]. With SmartThings built-in to your Samsung TV, you can monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus[7]. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

SlimFit Cam Included
Simply connect the SlimFit cam[8] to your TV to workout on the big screen, or access other video-related apps[9].

Samsung Knox[10]
Your privacy, secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with mutli-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.

AI Energy Saving Mode
Monitor and reduce your energy consumption[11].
With SmartThings[12] and AI Energy Mode, your TV adjusts the brightness depending on the content you're watching and the light levels in your room[13] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
Advanced OLED processor for optimised pictures and sound
LG OLED C3 features the new α9 AI Processor Gen6: the brain of the TV. This advanced processor is made for OLED, intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

Enhanced brightness
Thanks to an advanced Light Boosting Algorithm – Brightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room.

LG SELF-LIT OLED evo technology
LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume and the sharpest pixel-perfect details, creating the ultimate viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions.

Cutting-edge design
Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C3 TV merges seamlessly and elegantly into any space in your home.

Smart Platform
LG OLED C3 features webOS, LG's smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and more - while making browsing and searching for what to watch completely hassle-free, including via hands-free voice control. New Quick Cards make it easy to find what you want based on interest – be it Gaming, Sports, Music or even Home Office. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG C3 to control your smart home with built-in Alexa.

Exceptional Cinema experience
LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels plus Filmmaker Mode, deliver movies as the director intended. Dolby Vision and Dolby Atmos provide awe-inspiring drama to every genre - with incredible colour and contrast plus 3D surround sound - delivering the ultimate in full audio-visual immersion.

Powerful Gaming experience
LG OLED C3 is the ideal partner for next generation consoles, powering your competitive edge with an incredible 0.1ms response time plus low input lag and accelerated processor speeds. The C3 is loaded with all the pro-tools you need to dominate, such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform.

Incredible sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

LG Soundbar synergy
Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.
*Compatible LG soundbars (2022 models will receive features via sw update early 2023);
WOW Orchestra: S95QR,S80QR,S80QY,S75Q,USC9S,USE6S / WOW Interface: S95QR,S80QR,S80QY,S75Q,S65Q,S60Q,S40Q,USC9S,USE6S

Sustainability
LG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.
LG OLED evo. The trailblazer of a definitive decade.
What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts like wireless connectivity that frees your space. Advanced technology that's constantly evolving and refining how you experience TV. A brighter, bolder picture, so realistic, you feel like part of the scene. And confidence that allows us to offer a 5-year warranty.

Feel the freedom of the first and only 4K 120Hz wireless video & audio transfer
Years of commitment to innovation can't be imitated overnight. Experience new heights of entertainment from world-leading LG OLED. The world's first and only OLED TV with 4K 120Hz wireless video and audio transfer creates boundless new ways to enjoy your space.

Zero Connect
Embrace wireless interior design freedom

LG OLED technology, refined over 10 years, meets a wireless design that let you design your space how you like.

Cut the cables. Cut the interruptions.
Relax as you unwind in a clutter-free space with only the power cable attached to the TV¹ rather than additional wires and devices.

Feel wireless freedom
Freely change the placement of LG OLED M Series whenever you switch up your interiors by simply moving the Zero Connect Box.

Sit back, relax, and connect
With the Zero Connect Box, there's no hassle reaching back ports or moving the TV to connect peripherals.

α9 AI Processor 4K Gen6
A Decade of Evolution at Its Core

Enter the world of α-realism, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.

AI Sound Pro
Step Into a Realm of Cinematic Sound

Following 10 years of innovation, AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.

Brightness Booster Max
Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.

Self-lit OLED 4K
No Backlight Necessary

Pixels reachest their most brilliant potential when they shine without the dull glow of a backlight. Experience the deep dark blacks of Infinite Contrast, colors true to nature with rich tones and hues, and a design slimmer than what's possible on traditional LCD TVs.

Hear Sounds and Sights Come Together as One
Simple soundbar connectivity

Use your LG OLED TV with a wireless LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

More sound settings
Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

The big screen experience
Any size you like

From 77" to 97", LG OLED M Series has a crowd-pleasing size range ideal for exciting sports showdowns and blockbuster movie marathons.

webOS 23 new Home
Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Sights and sounds come to life
Spellbinding cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

The true picture
Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

Endless libraries of entertainment
Tune into all the streaming services you love straight from your TV, including Netflix, Paramount+, Disney+, Prime Video, Apple TV+, and LG Channels.

Ultimate Gaming
Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

Game dashboard & optimizer
Game settings at a glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Cloud Gaming
A World of Games to Play

Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.

The Sports Sensation
The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
"Great for sports, with bright, vivid scenes. This is the Sony BRAVIA X90L Full Array LED TV.

Sports fans, rejoice! Our Cognitive Processor XR understands how humans see and hear in real-life. For example, it recognises that you will be focusing on the player with the ball, and that the sound of the crowd should roar from all directions. Scenes are then recreated in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.

Full Array LED breathes brightness and contrast into every competition. No more details overwhelmed by shadow or lost in blown-out highlights - just breath-taking contrast, colour, and depth - even when watching in daylight!

High-speed sports are smooth, clear, and blur-free on the X90L too, thanks to our trusted XR Motion Clarity technology.

Our Acoustic Multi Audio technology recreates immersive sound that appears to come from its original sound source, so you'll hear as a car races across the horizon or the sound of a cheering crowd from the sides, and feel closer to the atmosphere inside the stadium.

You can even take your home entertainment set-up to the next level with the Acoustic Center Sync feature, which synchronises your TV's audio system with the centre channel of a compatible Sony soundbar.

The smooth, aluminium Seamless Edge Bezel will harmonise with any interior while the 3-way aluminium wedge TV stand will offer ultimate convenience.

Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA XR owners, you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the X90L, you can choose 10 movies to redeem in up to 4K HDR quality, and enjoy 24 months of unlimited streaming.

A great TV for gamers, the X90L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high-contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, Black Equaliser, Crosshair (available in six different styles), and Custom Screen, which allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Set aside your remote and control the X90L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations... You can even use it to control your other smart home devices, and more.

You can even save up to 32% more energy with our TV! Our new Eco Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

BRAVIA CAM is compatible, allowing you to take your video chats to the big screen, and more.

Crunchyroll - the largest anime streaming service in the world – is included on the X90L too. With a vast library of anime, manga, and other original content, you can watch titles like ""Lupin the Third,"" ""Attack on Titan,"" and ""The God of High School"" on-demand on your Sony TV. The movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages."
Infinite colours.
Definitive contrast.


Our flagship QD-OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-QD-OLED. Cinematic sound comes directly from the screen.

World wide colours
Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™

Contrast. Unsurpassed.
Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximised.

Screen speaker,
sounds cinematic

As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Exactly like in the cinema.

Best seat. Anywhere. Anytime.
Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly

Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

See what makes this TV special

Incomparable colours. Phenomenally vibrant.
See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.

Extending colour volume for our widest ever palette
Millions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.
More vivid colours and realistic textures at all brightness levels than conventional TV

Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever QD-OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colours.
Any angle.

Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.

Less glare. Less reflection. That's immersion.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.

Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimised
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Optimising pictures for all your favourites
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Sound from the screen, truly immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.

Where there's action, there's sound
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice.
Precise dialogue.

Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Control your Sony Audio effortlessly
With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you

Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.

Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.

Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Sleek and simple.
Backlit remote.

Designed compact in aluminium, our premium remote is easy to use with simplified buttons and a backlight so you can see everything, even in the dark.

Never lose remotes
Simply press the button on the side of your TV. The remote will ring and flash so you can quickly locate it.

Easy to wipe,
always stays clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote
As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

Camera covered,
privacy protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.

Designed with Eco-friendly features1
BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Optimising brightness and power consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Auto Power Saving
With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 48% less plastic volume

Less packaging. Less CO2.
Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%

One Slate. Truly minimalist. Totally immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. The rear of the aluminium stand vanishes from view when seen from an angle.

Seamless Edge.
Almost no bezel.

Designed virtually frameless, this TV focuses your eyes on what's important - the picture.

Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Clutter-free from every angle
The rear cover and cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.
Short Description
Sony BRAVIA 8 OLED 77 Inch 4K HDR Google Smart TV (2024) | Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz K77XR80
2023 85” QN95C Flagship Neo QLED 4K HDR Smart TV
LG OLED evo C3 77" 4K Smart TV, 2023
83", 3840 x 2160 4K Ultra HD, OLED, DVB-T/T2/C/S/S2, Dolby Vision/HDR10/HLG, 4.2 channel/60 W audio, Wi-Fi 6, Bluetooth 5.0, VESA, G/G, webOS 23
Sony BRAVIA XR | XR-85X90L | Full Array LED | 4K HDR | Google TV | ECO PACK | BRAVIA CORE | Perfect for PlayStation5 | Aluminium Seamless Edge Design
65", 164 cm, QD-OLED, 4K Ultra HD, High Dynamic Range (HDR), Smart TV (Google TV)
Manufacturer
Sony
Samsung
LG
LG
Sony
Sony